https://www.kitpowell.com/home daily 1.0 2026-08-05 https://images.squarespace-cdn.com/content/v1/6a72ff9b8d3ba91672c386a8/9677cd79-7ceb-4ee0-b08e-be95bb88bfd6/about+me.jpg https://www.kitpowell.com/about daily 0.75 2026-08-05 https://images.squarespace-cdn.com/content/v1/6a72ff9b8d3ba91672c386a8/048bed1f-b492-4c1e-b19f-c289d9f4395b/about+me.jpg https://www.kitpowell.com/contact daily 0.75 2026-08-05 https://images.squarespace-cdn.com/content/v1/6a72ff9b8d3ba91672c386a8/79791125-3807-4333-8e6d-69fb061cf264/contact.jpg https://www.kitpowell.com/portfolio daily 0.75 2026-08-10 https://images.squarespace-cdn.com/content/v1/6a72ff9b8d3ba91672c386a8/828ec9fd-a49a-496a-8491-0f378c0fe579/main+shot.png Portfolio App concept for exploring cities on foot. The core design problem was reducing decision fatigue — too many options at once stops people exploring at all — so the interface surfaces one clear next step at a time rather than a full list of every tour available. https://images.squarespace-cdn.com/content/v1/6a72ff9b8d3ba91672c386a8/8f78b6bf-32f1-4ea3-892c-1ae9929ac9d5/TravelloMockUp.jpg Portfolio A concept app for booking hotels, focused on reducing the booking process to its essential steps. The fewer decisions a user has to actively make, the less likely they are to abandon https://images.squarespace-cdn.com/content/v1/6a72ff9b8d3ba91672c386a8/3e685ffc-12e7-4ff9-b641-e050fbc31268/Plymouth+Homes.jpg Portfolio Estate agent website design. Property searches involve genuinely high-stakes decisions, so the priority was reducing anxiety through clarity — making it obvious at a glance what’s available, what it costs, and what happens next, rather than asking visitors to dig for basic information. https://images.squarespace-cdn.com/content/v1/6a72ff9b8d3ba91672c386a8/f83c2031-30ba-4716-babb-e4daa9300862/Main+Shot.png Portfolio A high-end hotel booking concept. 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