Selected Works
A selection of UX and product design work across hotels, property, travel, and city exploration — each one solving a specific problem in how people decide, trust, and act, not just how a screen looks.
Platform
Platform is a concept rail travel app, a fictional alternative to something like Trainline rather than a rail operator's own app, designed around a simple premise: the category's real problem isn't a lack of features, it's that most apps in this space are built for a calm commuter and used by a stressed one. This project reworks the core journey, planning, live departures, disruption recovery, ticket buying, and accessibility, from the ground up around that mismatch, applying genuine behavioural psychology and universal accessibility principles as one connected system rather than a UI redesign with a settings page bolted on.
Axiom Hotels
Axiom is a concept luxury hotel app that swaps dark patterns for honest psychology — real scarcity, real social proof, transparent pricing, no manufactured urgency. A case study in persuasion done right.
Rent Safe
RentSafe is a concept two-way rental platform built on a simple premise: renting has a trust problem on both sides, and most platforms only ever try to solve half of it. Landlords are asked to hand over a property based on a reference letter and a gut feeling. Tenants are asked to sign a year long commitment based on a viewing and a hope that maintenance requests will not disappear into silence. This project removes the guesswork by logging the relationship itself, rent payments, maintenance requests, and how both sides actually behave over time, so trust is built from real, specific evidence rather than a one off impression or a platform simply asserting that it can be trusted.
App concept for exploring cities on foot. The core design problem was reducing decision fatigue — too many options at once stops people exploring at all — so the interface surfaces one clear next step at a time rather than a full list of every tour available.
A concept app for booking hotels, focused on reducing the booking process to its essential steps. The fewer decisions a user has to actively make, the less likely they are to abandon
Estate agent website design. Property searches involve genuinely high-stakes decisions, so the priority was reducing anxiety through clarity — making it obvious at a glance what’s available, what it costs, and what happens next, rather than asking visitors to dig for basic information.
A high-end hotel booking concept. Luxury positioning lives or dies on perceived trust before a customer ever enters payment details, so the interface was built around minimising the small frictions and uncertainties that make people hesitate to commit to a large purchase.
Foodly - an app dedicated to making storing and retrieving recipes quick, easy and intuitive
A two-sided platform: landlords managed their portfolio, tax, and admin in one place, while tenants found a home, rented it, and reported maintenance issues. The psychology differed by side. Landlords arrived overwhelmed by paperwork, so the experience reduced cognitive load on complex admin tasks. Tenants, often under time pressure or housing stress, needed fast, low-anxiety decisions and a maintenance flow simple enough to actually use